SHMEL
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One hire. Six marketing jobs.

Marketing in a clinic is six separate jobs, and each one is a person a fifteen-person practice cannot afford. Shmel does all six and watches across them, so nothing falls in the gaps. Each is marked with what it does today.

STRATEGY
Decides what to promote, before anyone asks.
$74TARGET COST PER BOOKED PATIENT · set from your margins
31OPEN HOURS FOUND · midweek, filled first
Works inTeamsGoogle AdsMeta Ads
ADS
Buys the ads and stops the waste the morning it starts.
$2,140WASTED SPEND PAUSED · in the first week
$74COST PER BOOKED PATIENT · down 19%
Works inGoogle AdsMeta AdsBusiness Profile
SEO
Gets the clinic found by people who have never heard of it.
3rdUP FROM EIGHTH · for the term that books
12 of 41BOOKINGS FROM AI SEARCH · this month
Works inBusiness ProfileGoogle AdsEmail
ORGANIC SOCIAL
Posts every week, and answers what comes back.
3 a weekPOSTS DRAFTED · two versions each, tested
2REVIEWS ANSWERED · no clinical detail, ever
Works inMeta AdsBusiness ProfileTeams
COMPLIANCE
Reads every claim before it publishes.
128REVIEWED PRE-PUBLISH · assets this month
6CLAIMS REWRITTEN · 0 published at risk
Works inMeta AdsGoogle AdsEmail
EMAIL
Brings the patients you already have back through the door.
6–8×TYPICAL RETURN ON A WARM LIST · illustrative
6LIFECYCLE SEQUENCES · welcome to win-back
Works inEmail
1

Strategy

What to promote this month, to whom, and at what budget. Reads the appointment book, the margins by service line and the open time in the calendar, then writes the plan and the number it should return.

Replacesa fractional CMO at $4,000 a month
Live today
2

Ads

Google and Meta run end to end: campaigns built, budget moved to the terms that book, wasted spend paused the morning it appears. Every ad written twice so there is something to test against.

Replacesa media buyer and the agency retainer
Live today
3

SEO

Service pages written and rewritten, the Google Business Profile kept current, schema and local pages for each treatment and each provider, and visibility inside the AI assistants patients now ask first.

Replacesan SEO agency on a twelve-month contract
Live today
4

Organic social

The week’s posts drafted in two versions, scheduled, and the replies handled. Reviews answered without a single clinical detail, and the one that needs a human sent to a human.

Replacesa social media manager
In build now
5

Compliance

Every claim checked before it goes public: HIPAA, FTC substantiation, FDA and DSHEA limits, TCPA consent, the state medical board and each ad platform’s own health rules. Before-and-after consent verified. An immutable record of what changed and who signed it off.

Replacesthe review nobody at the clinic is qualified to do
Live today
6

Email

The sequences that keep a patient list earning: welcome, no-show follow-up, aftercare, reactivation, cross-sell and win-back. Written, scheduled and reviewed like everything else before it sends.

Replacesthe email platform nobody has time to run
Live today
The Hive: what all six share

Your providers and their licensure, your price list, your offers, your margins by service, your do-not-say list and your ownership structure. Learned once, used by all five jobs, and the reason the compliance review can catch a claim the ad writer would otherwise have published.

See it run on your own accounts.

Fourteen days free, or book a walkthrough and we will run it against your real spend.

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