One hire. Six marketing jobs.

Marketing in a clinic is six separate jobs, and each one is a person a fifteen-person practice cannot afford. Shmel does all six and watches across them, so nothing falls in the gaps. Each is marked with what it does today.

New · Daily brief Every morning, a three-minute podcast. Shmel goes over what happened across your marketing yesterday and records it as a short audio brief, so nobody misses an update.
New · Zoom & Teams Your CMO joins the call. Connected to your calendar, Shmel sits in on Zoom and Teams meetings, then sends the summary, the ideas and a marketing plan built from what was said.
Inside the platform

One console for the whole department.

Everything Shmel does lands in one place your team can read in a minute. This is the platform itself, running on a demo clinic — open it and click around.

The Shmel platform: OverviewThe Shmel platform: StrategyThe Shmel platform: Action CenterThe Shmel platform: Meta AdsThe Shmel platform: SEOThe Shmel platform: SocialThe Shmel platform: EmailThe Shmel platform: ComplianceThe Shmel platform: Integrations

What Shmel saved, what it booked and the hours it gave back this week — and a box to ask about any of it.

The plan for the clinic: the goal, the target cost per patient, the budget, and the next move.

Every recommendation across every channel, screened by compliance and waiting for a person.

Spend against revenue and booked patients, and what Shmel did about it this period.

Organic visits, rankings and bookings from search, with the fixes it has queued.

Followers, reach and engagement on Instagram and Facebook, and the posts in the queue.

Campaigns and lifecycle automations, measured all the way to booked patients.

Every asset screened before it goes out: what was flagged, what was fixed, what went to a person.

What Shmel can read, what it can change, and which accounts are connected.

01StrategyLive

Decides what to promote, before anyone asks.

$74target cost per booked patient
Works in
02AdsLive

Buys the ads and stops the waste the morning it starts.

$2,140wasted spend paused in week one
Works in
03SEOLive

Gets the clinic found by people who have never heard of it.

8th → 3rdfor the term that books
Works in
04Organic socialIn build

Posts every week, and answers what comes back.

3 a weekposts drafted, two versions each
Works in
05ComplianceLive

Reads every claim before it publishes.

0published at risk this month
Works in
06EmailLive

Brings the patients you already have back through the door.

6lifecycle sequences, welcome to win-back
Works in

All six share one memory of your clinic — providers, prices, margins and your do-not-say list. Learned once, used everywhere.

See it run on your own accounts.

Book a walkthrough and we will run it against your real spend.