We built SHMEL because we needed it ourselves.

We started by doing the work ourselves.

We ran marketing for medical practices. Google Ads, Meta, SEO, social, email and more.

As we grew, something became obvious. A huge amount of the work repeated.

We learned what actually works.

Campaign after campaign, the same patterns turned up. When to raise a budget. When to stop an ad. What really brings patients in, and what only looks good in a report.

So we wrote it all down. Not just what worked — what failed too.

Then we asked a simple question.

Why are humans still doing all of this by hand?

Our team spent hours checking campaigns, comparing numbers, writing reports and repeating the same steps. Meanwhile AI had got good enough to help.

So instead of asking AI random questions, we taught it how our team actually works.

SHMEL was born.

We turned years of real marketing experience into AI that can actually do the work.

Not another dashboard telling you what happened. SHMEL helps run the marketing itself.

We’re bringing it to clinics.

What started as a way to make our own team faster turned into something other clinics needed too.