Every message checked before it goes live.
SHMEL checks marketing work before it publishes — not after something goes wrong.
The review comes with every channel. It is not sold as an add-on.
Instagram ad10:31Book this month and get guaranteed results on your first treatment, or your money back.
SHMEL checks it
Here’s what happens before your marketing goes live.
One real ad, from the moment someone writes it to the moment it is on the record.
Someone writes an ad.
A clinic drafts an Instagram ad and hits publish. Normally that is the last check it gets.
Book this month and get guaranteed results on your first treatment, or your money back.
SHMEL reads it first.
It isn’t checking spelling. It is reading what the ad actually promises a patient, and what the picture shows.
Book this month and get guaranteed results on your first treatment, or your money back.
- Outcome claim with nothing behind it
- Before-and-after image has no consent on file
Six rule sets, not one.
One ad can touch several rule sets at once. SHMEL checks it against the rules and policies relevant to that asset and that channel, and tells you which one it tripped.
Five passed. One needs attention.
- Patient privacyHIPAA
- Advertising claimsFTC
- Treatment claimsFDA
- Outreach rulesTCPA
- State rulesState board
- Platform rulesMeta policy
It doesn’t just say no.
Finding the problem is half the job. SHMEL shows what failed, explains why, and writes a version that can move forward.
The image is different. Consent is something a person has to verify, so that one goes to your medical director instead.
Book this month and get guaranteed results on your first treatment, or your money back.
Book this month and see what your first treatment can do. Results vary by patient.
- SHMEL can fix this — the claim
- A person checks this — image consent
Cleared, then published.
The rewritten ad goes back through the same six checks. When it clears and the right person signs off, it publishes.
Book this month and see what your first treatment can do. Results vary by patient.
- Every check that applied passed
- Approved by a named person — this clinic runs social supervised
- Written to the record, 10:34
And nothing disappears.
Every step is recorded: what changed, who approved it, and when. If someone asks what happened, you are not rebuilding it from chat messages.
- 10:31Instagram ad submitted
- 10:32Outcome claim flagged
- 10:33Copy rewritten
- 10:34Approved
- 10:34Published
You decide how much SHMEL can do on its own.
Two settings for the same agent. Which one a job is on is your call, and you can set it differently for every job.
- SHMEL drafts or changes something
- It runs the checks that apply
- It waits for you
- You approve, then it goes live
Best when you are getting started, or when a decision needs a person to weigh it up.
- SHMEL drafts or changes something
- It runs the checks that apply
- Eligible and cleared → it acts, and logs it
- Anything needing review → held for you
Autopilot lets approved work move faster. It does not remove a check — anything that fails one, or that always needs a person, is held instead.
An example, not a default. Your clinic decides where SHMEL can move on its own and where a person approves first. Nothing that reaches a patient goes out without a person, and SHMEL never touches a clinical decision.
Some things don’t get an autopilot button.
Not every action is the same size. These are the three groups, and the third one has no setting at all.
- Pausing a campaign that stopped booking
- Moving budget between live campaigns, inside your cap
- Adding negative keywords that spend and never book
- Publishing work that cleared every check that applied
- Anything that reaches a patient
- A claim that needs substantiation
- Before-and-after images and the consent behind them
- Replying to a clinical complaint or an unhappy review
- Raising your total budget, or anything touching payment
- Making, suggesting or influencing a clinical decision
- Ordering a prescription product on its own
- Publishing anything without a compliance pass
- Posting a patient photo with no consent on file
There is no toggle for this column. It is not a setting we hid — it is work SHMEL does not do.
If SHMEL did it, there’s a record.
What changed. Why it changed. Who approved it. When it happened. When someone asks months later, you shouldn’t have to reconstruct it from chat messages and screenshots.
See exactly what SHMEL checked.
Open the live demo and watch an asset move from draft to review to action, with the record attached.