Your ad accounts, your Business Profile, your patient email, your calendar and the place your team talks. Connect what you already run and Shmel makes it behave like one marketing department.
Everything a clinic’s marketing runs on, in one place. A yellow tick means you can connect it today; the rest are on the roadmap.
Google AdsLive
Meta AdsLive
FacebookLive
InstagramRoadmap
TikTokRoadmap
YouTubeRoadmap
LinkedInRoadmap
PinterestRoadmap
RedditRoadmap
XRoadmap
Microsoft AdsRoadmap
Business ProfileLive
Search ConsoleRoadmap
Google AnalyticsRoadmap
Tag ManagerRoadmap
Google MapsRoadmap
WordPressRoadmap
Microsoft TeamsLive
SlackLive
ZoomLive
Google CalendarLive
Google MeetRoadmap
EmailLive
MailchimpRoadmap
Twilio SMSRoadmap
WhatsAppRoadmap
IntercomRoadmapEach card says what SHMEL sees, what it does, and what it can never reach. Every connection is an OAuth grant or a scoped install in your own account, revocable from your side.
SeesCampaigns, keywords, search terms, spend and what each booked patient cost
DoesWrites ads, moves budget under your cap, adds negatives, pauses what stops booking
NeverYour billing, payment method or any other ad account
SeesCampaigns, ad sets, creative and spend, every four hours
DoesBuilds ad sets and variants, shifts budget under your cap, pauses weak sets
NeverYour Page inbox, direct messages, follower or customer lists
SeesViews, calls, direction requests, searches and every review
DoesPosts updates, fixes hours and categories, replies to reviews that are safe to answer
NeverYour name, address or phone number — or deleting a review
SeesThe one channel you choose
DoesPosts the morning briefing and Monday report, takes approvals, answers questions
NeverOther channels, direct messages, files or the member directory
SeesThe one channel you choose
DoesBriefings, approvals without leaving Slack, answers in the thread
NeverOther channels or anyone’s direct messages
SeesThe patient list you give it, and opens, clicks and replies on what it sent
DoesWrites, checks and sends the sequences; stops the moment someone books or opts out
NeverYour Gmail or Mailchimp login — it sends through its own infrastructure, under a BAA
SeesThe meetings on your calendar
DoesJoins the call, then sends the summary, ideas and a marketing plan built from it
SeesYour meetings
DoesPuts Shmel in the Zoom and Teams calls where marketing gets decided
WillPosts what you approved in Social at the scheduled time
WillThe same budget rules and cost-per-booking target as Google and Meta
WillPositions, impressions and queries, so SEO reads your real search data
WillTraffic and landing-page outcomes behind every campaign
WillWrites service pages as drafts; a person publishes
WillOpen provider hours and booking counts — never a patient name
They need to work together. Connect one account today and Shmel starts on the rest.
OAuth in your own accounts · revocable any time
SHMEL
