Your clinic already has ad accounts, a Business Profile, a patient list and somewhere the team talks. SHMEL doesn’t need you to start over. Connect the accounts you already use and let SHMEL work across them.
Six live connections. Each one is an OAuth grant or a scoped app install in your account, revocable from your side without opening SHMEL.
SHMEL sits on top of what you already run.
Not another dashboard to log into and forget. The accounts stay where they are, in your name. SHMEL is the layer that makes them behave like one marketing department.
Google AdsMeta AdsBusiness ProfileEmailTeams · SlackPractice system in build
SHMEL
One marketing system
What SHMEL connects to today.
Real connections in the current product. Every card below says what SHMEL can see, what it can do, and what it is never able to reach.
Live — you can connect it todayIn build — being written now, not on saleExploring — on the list, nothing promised
Advertising
Google AdsSearch, Performance Max, remarketing
Live today
What SHMEL sees
Every campaign, ad group, keyword and search term
Spend and conversions, pulled every four hours
What each booked patient cost you
What SHMEL can do
Write new ads and edit the copy in place
Move budget between live campaigns, under your cap
Add negative keywords that spend and never book
Pause anything that stops booking
It can never reach your billing profile or payment method, any other ad account under the same login, account user management, or your Analytics data unless you connect that separately.
Meta AdsFacebook and Instagram, prospecting and retargeting
Live today
What SHMEL sees
Campaigns, ad sets, creative and spend
The same four-hourly pull as Google, against the same cost-per-booking target
What SHMEL can do
Build ad sets and creative variants
Shift budget between ad sets under your cap
Pause underperforming sets
It can never reach your Page inbox or direct messages, your follower and customer lists, or anyone’s personal profile. It does not build custom or lookalike audiences from patient data — there is none in the system to build them from.
Search and local
Google Business ProfileThe cheapest bookings you own, and the most neglected
Live today
What SHMEL sees
Views, calls and direction requests
What people searched to find you
Every review as it lands
What SHMEL can do
Post updates, offers and photos
Fix hours, categories and attributes when Google drifts them
Reply to the reviews that are safe to reply to
It can never change your business name, address or phone number, delete a review, or touch other locations under the same account. A clinical complaint is never answered by SHMEL — it goes to a person.
Where your team works
Teams and Slack do the same job: SHMEL works where the clinic already talks, so nobody has to remember to open a console.
Microsoft TeamsBriefings, approvals, and the console as a tab
Live today
Clinic
How did Meta perform this week?
SHMEL
$1,940 spent, 27 booked at $72 each — under your $74 target. Two ad sets are carrying it and one is dead weight.
Want me to show the campaigns that need attention?
It can never reach your other Teams channels, direct messages, SharePoint and OneDrive files, your calendar, or the member directory. One channel, the one you choose.
SlackThe same briefings and approvals, in Slack instead
Live today
Same job as Teams
The morning briefing and the Monday report in one channel you choose
Approve or reject a draft without leaving Slack
Ask it a question and get the answer in the thread
It can never reach your other channels or anyone’s direct messages. The difference from Teams: SHMEL does not run as a full console tab inside Slack.
This one is not a connected account, and we would rather say so.
SHMEL does not log into Mailchimp or your Gmail. Email goes out through SHMEL’s own sending infrastructure, which runs under a BAA like the rest of the stack that can touch patient information. You upload or export the list; SHMEL writes the sequence, runs it past the same six compliance checks, and sends it.
What SHMEL works from
The patient list you give it
Opens, clicks, replies and unsubscribes on what it sent
What SHMEL can do
Write and schedule the sequences
Hold anything that fails a compliance check
Stop a sequence the moment someone books or opts out
Connecting an existing platform — Mailchimp, Klaviyo, your CRM’s email — is not live. If that is what you need, tell us and we will say where it sits.
Exactly what you’re authorising.
Four things a connection can allow. Here is which ones each live integration actually has.
Read, create, change and publish permissions by integration
Integration
Readlook at the account
Createmake something new
Changeedit what exists
Publishput it in front of people
Google Ads
Yes
Yes
Yes
Yescompliance first
Meta Ads
Yes
Yes
Yes
Yescompliance first
Google Business Profile
Yes
Yes
Yesnot name, address or phone
Yescompliance first
Microsoft Teams
One channel
Yes
No
In that channel
Slack
One channel
Yes
No
In that channel
Email
Your list and its results
Yes
Yes
Yescompliance first
“Compliance first” is not a setting you can switch off. A write permission lets SHMEL act inside the account; it does not let anything skip the six checks. What the six checks are.
Connecting an account is not handing over the keys.
A permission says what SHMEL is able to do. You still decide what it is allowed to do on its own — and you set that per job, not once for everything.
Supervised
SHMEL analyses
It prepares the action
You approve
SHMEL executes
Autopilot
SHMEL analyses
It runs the six checks
Anything eligible executes
It is logged with who and when
Google Ads AutopilotMeta Ads AutopilotSocial SupervisedEmail Supervised
An example, not a default. Most clinics start everything supervised and move the safe jobs across once they trust what comes back. How the two modes work.
Connecting SHMEL shouldn’t be an IT project.
Three steps, done in the same sitting. No password sharing on any live integration — every one is an OAuth grant or a scoped app install you make yourself.
1Choose the account
Google Ads, Meta, your Business Profile, Teams or Slack. You pick which account, not us.
2Authorise SHMEL
You approve a named list of permissions on Google’s or Meta’s own screen. You never type a password into SHMEL.
3SHMEL starts reading
It reads the account first and tells you what it found before it changes anything.
ReadAnalyseRecommendAct — only where you allowed it
Connect Google Ads
Radiance Aesthetics482-119-6630
Read campaigns, keywords and spend
Create and edit campaigns and ads
Set budgets inside your cap
Manage negative keyword lists
Raise your total budget
Touch your payment method
Publish an ad without a compliance pass
Grant access
An illustration of the real flow, not a live screen recording. In the product this is Google’s own consent screen, and the same grant is listed back to you afterwards with who authorised it and when.
What about your practice management system?
Fair question, and the honest answer is: direct connections are in build, not live. Here is what that means for you today.
In build
Direct PMS connections
We are building them, starting with the systems our own customers run. We are not going to put twenty logos on this page and let you assume yours works.
Live today
The audit needs no integration
SHMEL’s free dormant-patient audit works off an export. We tell you exactly which report to pull from your system and what to include — no connection, no credentials, no IT ticket.
The export you send for an audit is a list of appointment dates and treatment types. It is not a clinical record, and what happens to it afterwards is written down on the security page.
Connecting an account doesn’t mean everything gets shared everywhere.
Each connection carries what that job needs and nothing else. One direction in particular is closed.
Google AdsSHMEL
Meta AdsSHMEL
Business ProfileSHMEL
Your patient exportSHMEL
Patient dataMeta
Patient dataGoogle
Patient records are not turned into advertising audiences.
Not as a file, not as a list, not as an audience. SHMEL does not upload a patient record or identifier to Meta or Google, and does not build custom or lookalike audiences from your patients.
Your Google Ads account stays yours. Your Meta account stays yours. Your data stays yours. SHMEL gets permission to work inside accounts you own — and you can take that permission back from your side, without asking us and without opening SHMEL.
Everything it built stays in your account. The campaigns, the posts, the pages, the record of what changed.
Google AdsConnected
Google AdsAccess revoked
Revoke from Google and SHMEL stops inside the hour.
What’s live, what’s being built, and what isn’t.
We would rather have a short honest list than a long one you can’t trust.
Live
Google Ads
Meta Ads
Google Business Profile
Email sending
Microsoft Teams
Slack
In build
Instagram publishing
TikTok Ads
Google Search Console
Google Analytics 4
Review platforms beyond Google
Website drafts — WordPress
Booking calendar — availability only
Practice management systems
Being written now. Not on sale, and not something to plan around yet.
Exploring
Whatever clinics ask us for most
This column is deliberately empty of logos. It fills up from the requests below, and we will publish what people actually ask for once there is enough of it to be honest about.
Why Search Console and GA4 aren’t live yet
They are the obvious pair for the SEO work and they are in build. Until they are finished, SHMEL’s SEO reads your live pages and the Business Profile rather than your analytics. We are not going to list them as live because they sound like they should be.
Don’t see your tool? Tell us.
We will tell you honestly whether it is live, in build, on the list, or not something we plan to do. An answer either way beats a maybe.
Running something custom?
Larger medical groups don’t always run off-the-shelf systems. If your organisation has an internal CRM, a data warehouse or a workflow somebody built in-house, talk to us about connecting it. We will tell you on the call whether it is work we can take on and roughly what it involves — including when the answer is no.
SHMEL
