Today
Overnight in Teams#marketing
Overnight: Google spend drifted onto three new search terms that have never booked. I paused them and moved $180 to the tox campaign, which is inside the limit you set.
Weekly report posted. 61 booked last month at $74 each. The service page rewrite is live and already ranking fourth, up from eighth.
@Shmel hold the Meta promo until I read it.
Held. It also failed one of six checks on its own: the outcome claim needs a disclaimer before it can publish.
Waiting on you3 items
Nothing in this list has published. Shmel holds anything that fails a check, and anything you told it to hold.
Where the budget goes
Filler is not funded this month. It costs $91 a booking against $74 for tox on a lower margin, so it is the wrong thing to pay to sell. That is a recommendation, not a decision — you can put it back.
What Shmel is proposing
Built from your margins by service, the open time in the calendar and what each campaign has actually cost per booking over ninety days.
Spend by channel
What Shmel changed this weekevery change is logged
| Change | Why | Effect |
|---|---|---|
| 23 negative keywords addedGoogle Ads · Mon 06:04 | spend drifting onto terms that never book | $2,140 reclaimed |
| Tox campaign budget +$600Google Ads · Tue 06:00 | lowest cost per booked patient of the five | 14 more bookings |
| Filler campaign pausedMeta Ads · Wed 09:12 | $91 a booking on a lower-margin service | $1,840 freed |
| Two ad variants writtenheld for review | nothing to test the current copy against | awaiting approval |
Service pages
| Page | Position | State |
|---|---|---|
| Botox & toxrewritten 2 Sep, claims cited | 4 | Live |
| Lip fillerrewritten 2 Sep | 6 | Live |
| Laser resurfacingdrafted, waiting on you | — | Draft |
| Microneedlingno page exists | — | Missing |
| Skin consultsno page exists | — | Missing |
Google Business Profile
Rankings move over weeks, not days. Anything on this page that claims a result is measured against the position it held before the rewrite.
Next week
Nothing posts on its own. Approve the week and Shmel schedules it; edit any draft and it learns the correction.
Reviews
Shmel answers what is safe to answer and escalates anything clinical, anything about an outcome, and anything that reads like a complaint.
Queueeverything outbound, before it publishes
Meta Ads
Botox promo — Meta
Outcome claim needs a disclaimer.
Every change is written to the record with the reviewer and a timestamp. Approving here is what makes it publish; Shmel cannot do this step for you.
The compliance recordwhat a board or a carrier would ask to see
| Asset | Checked against | Outcome | Signed off |
|---|---|---|---|
| Botox promo — Meta8 Sep 10:34 | FTC substantiation | Claim rewritten, disclaimer added | C. Ortega |
| Before-and-after gallery8 Sep 09:02 | Consent, state board | Held: consent on file for 4 of 6 images | — |
| Tox aftercare post7 Sep 16:20 | FDA, platform policy | Passed, published | C. Ortega |
| Service page — lip filler2 Sep 11:15 | FTC, state board | Two claims removed, cited source added | Dr E. Reyes |
| Weekly newsletter1 Sep 08:00 | HIPAA, TCPA | Passed, opt-out verified | C. Ortega |
Kept by you, not by us: the record exports in full whenever you ask, and it survives you leaving.
Where Shmel answers
Teams is where it lives: the briefing, the approvals and this console as a tab, so nobody at the clinic learns a second tool.
Clinic
What it may do without asking
The third one is off by default and most clinics leave it off. Publishing is the step a human signs.
Connections
Do-not-say list
One location, everyone at the clinic, all five marketing jobs and the compliance review. No setup fee, no per-seat charge, no annual contract.
Your ad budget stays in your own Google and Meta accounts, and we never mark it up.