Channels

what is happening now

Opening Action CenterCollecting decisions across channels.

Meta Ads

Paid ads on Facebook and Instagram.

Spend vs revenue

running totals: yellow bars are ad spend, the white line is revenue, the grey line is appointments booked

What SHMEL did this period

Best campaigns

by what they book, not by what they spend

Your ads

The creatives themselves — the picture, the video, the words. This is where you see which one a patient actually responded to. The table under it is the campaigns those ads sit inside, where the budget and the audience are set.

Search ads Campaign

Ad	Campaign	Status	Spend	Leads	Bookings	Cost / booking	Revenue	ROAS

Campaigns

The containers the ads run in. Budget, audience and schedule live here, so this is the table you read when you are deciding where the money goes — open a row to see the ads inside it.

Campaign	Status	Spend	Results	CPL	CTR	CPC	Freq.	Trend	SHMEL

Social Media

Posts on Instagram and Facebook.

Integrations

See what SHMEL can read, what it can change, and which screens are limited.

Settings

Clinic context, economics, guardrails and permissions that shape every recommendation.

History of SHMEL's actions.